Erin is a content strategist and digital marketing expert with hands-on experience building brands and businesses from the ground up. She’s launched countless websites, developed branding and email marketing strategies, and managed every piece of getting a business going—from concept to conversion. A passionate storyteller with a love for tech, travel, and craftsmanship, Erin brings the same enthusiasm to her work that she does to her adventures—whether exploring new places, making olive oil, or rock climbing.
Mobile SEO: complete guide to optimizing for mobile-first search in 2026
Over 57% of global web traffic comes from mobile devices, and Google now uses your mobile…
Small business local SEO: ranking without a physical storefront
Most local SEO guides start with the same advice: add your address, claim your listing, show…
Ecommerce website design ideas that convert browsers into buyers
High-converting ecommerce website design isn’t about how impressive your store looks, but rather about how easily…
Your first 90 days: an ecommerce marketing plan for growing sales
You've got the product — a digital planner, a line of custom pet portraits, or hand-poured…
Website marketing in the AI era: a guide for the small business owner
You built a website. You were pretty pleased with a job well done. And then…you waited.…
Marketing mix strategy for first-time sellers: maximum impact with minimum budget
Most small business owners start marketing by doing. They post on Instagram, run a quick ad,…
2026 SEO checklist: Get found on Google and AI search engines
You open Google, search for your own business, and an AI chatbot is busy recommending your…
ChatGPT ads are here: How AI tools help small businesses compete
OpenAI recently announced that ChatGPT ads are rolling out soon. Cue the panic at the thought…
What Is a Website Builder? Tips for Small Businesses
You know your business needs a solid website. Your competitors have sharp-looking ones. Your customers expect…
How AI Is Changing Marketing: A Guide for Small Business
You've been meaning to post on Instagram for days. That blog post? Still sitting in drafts…
Your Unique Selling Proposition: Stand Out in the AI Era
AI can generate content in seconds, making it easier than ever to show up online—but much…
Website Navigation: How to Design for Conversions, SEO & AI
Website navigation is one of those often-overlooked elements that can seem trivial and yet can make…











