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Erin Ridley

Digital Marketing Expert

Erin is a content strategist and digital marketing expert with hands-on experience building brands and businesses from the ground up. She’s launched countless websites, developed branding and email marketing strategies, and managed every piece of getting a business going—from concept to conversion. A passionate storyteller with a love for tech, travel, and craftsmanship, Erin brings the same enthusiasm to her work that she does to her adventures—whether exploring new places, making olive oil, or rock climbing.

Mobile SEO: complete guide to optimizing for mobile-first search in 2026

Over 57% of global web traffic comes from mobile devices, and Google now uses your mobile…

  • Mar 31, 2026
  • 12 min read

Small business local SEO: ranking without a physical storefront

Most local SEO guides start with the same advice: add your address, claim your listing, show…

  • Mar 23, 2026
  • 10 min read

Ecommerce website design ideas that convert browsers into buyers 

High-converting ecommerce website design isn’t about how impressive your store looks, but rather about how easily…

  • Mar 20, 2026
  • 13 min read

Your first 90 days: an ecommerce marketing plan for growing sales

You've got the product — a digital planner, a line of custom pet portraits, or hand-poured…

  • Mar 10, 2026
  • 17 min read

Website marketing in the AI era: a guide for the small business owner

You built a website. You were pretty pleased with a job well done. And then…you waited.…

  • Mar 05, 2026
  • 11 min read

Marketing mix strategy for first-time sellers: maximum impact with minimum budget

Most small business owners start marketing by doing. They post on Instagram, run a quick ad,…

  • Mar 04, 2026
  • 12 min read

2026 SEO checklist: Get found on Google and AI search engines

You open Google, search for your own business, and an AI chatbot is busy recommending your…

  • Feb 27, 2026
  • 19 min read

ChatGPT ads are here: How AI tools help small businesses compete

OpenAI recently announced that ChatGPT ads are rolling out soon. Cue the panic at the thought…

  • Feb 24, 2026
  • 12 min read

What Is a Website Builder? Tips for Small Businesses

You know your business needs a solid website. Your competitors have sharp-looking ones. Your customers expect…

  • Dec 01, 2025
  • 9 min read

How AI Is Changing Marketing: A Guide for Small Business

You've been meaning to post on Instagram for days. That blog post? Still sitting in drafts…

  • Nov 27, 2025
  • 10 min read

Your Unique Selling Proposition: Stand Out in the AI Era

AI can generate content in seconds, making it easier than ever to show up online—but much…

  • Nov 25, 2025
  • 9 min read

Website Navigation: How to Design for Conversions, SEO & AI

Website navigation is one of those often-overlooked elements that can seem trivial and yet can make…

  • Nov 21, 2025
  • 10 min read

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