Think of your email footer as your trusty sidekick, swooping in to deliver all the must-know info effortlessly. Whether you’re a small business owner craving simplicity or a marketer looking for that extra punch, this article is your go-to guide.
We’ll help you easily craft a footer that’s both functional and stylish, complete with examples to ensure your emails always leave a lasting impression. Get ready to jazz up your email strategy with a splash of elegance and effectiveness!
What Is an Email Footer?
An email footer is the wrap-up section at the end of an email that includes key details and handy links, like contact info, legal bits, and branding elements. For small businesses, it’s a practical and essential part of every email. Now, you might not think much about the footer when crafting an email—it’s easy to shrug it off as just the bottom part. But that’s not quite the case.
Imagine sifting through a pile of emails, each with its own unique layout. Sometimes you’re just trying to find the most basic info, but with all the creative designs out there, it can be confusing to know where to look. Amidst all this variety, there’s one consistent and reliable spot you can always count on—the email footer. It’s the go-to place for all the essential details, no matter how the rest of the email is formatted. In fact, a well-designed footer can boost your email metrics by making it easier for people to engage and click through.
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The email footer also makes sure you stay on the right side of regulations, keeping all the necessary legal information right where it needs to be. While it might not be the most exciting part of your email, it’s definitely important. Depending on the tool you choose, you can integrate into the footer, or add it as a separate section right above the footer, highlighting legal details or key information without cluttering the main footer area.
Email Footer Best Practices
With that in mind, a strategic email footer shows off your brand’s professionalism while making sure your audience can easily find all the important info. So, what makes the best footer for emails? Let’s jump into some best practices and examples that can help you create a footer that serves its purpose effectively.
Keep the Footer Clean and Clear
The first rule of thumb for a great email footer is to keep it clean and clear. A simple footer design ensures that your essential information isn’t buried in distractions. Stick to the basics: your contact info, a few branding elements, and perhaps any legal details you need. Make it easy to navigate by placing the most important details—like your contact info—right at the top.
While email copywriting offers endless possibilities, when it comes to the footer, simplicity is key. Skipping unnecessary details makes it easy for people to find what they need. Less is often more for a user-friendly email footer.
Make It Mobile Friendly
With everyone glued to their phones these days, making sure your email footer is mobile-friendly and accessible is super important. You don’t want your footer to be all over the place on a small screen, so keep things responsive so it fits nicely on any device.
Also consider using bigger fonts and buttons to make it easy for everyone to read and click, no matter if they’re on a phone or a computer. SiteGround makes this all easy for you by automatically displaying the best font size and adjusting everything—like spacing and layout—for mobile, so you don’t even need to worry about it. It’s all done for you.
Keep It Fresh & Update It Regularly
Just like any other part of your business, your email footer needs a little TLC to stay relevant. Regularly updating your footer makes sure all the info is up-to-date and spot-on. Whether it’s a change in contact details or social links, keeping things fresh helps maintain your professional image.
Plus, it shows that you’re on top of things and paying attention to the details. So, every now and then, give your footer a quick review to make sure it’s up-to-date and reflecting your brand just right.
Essential Footer Elements
| Contact Info | Include phone, email, and address to build trust and offer easy communication. |
| Easy Opt-Out Links | Provide visible unsubscribe links for hassle-free email preference management. |
| Social Links | Add links to your social media profiles so people can easily connect and engage with your brand. |
| Your Company at a Glance | Optionally, add a brief overview or tagline to reinforce brand identity and connection. For example, phrases like “Your Trusted Partner in Excellence” can convey reliability and quality. And this doesn’t necessarily need to be part of the footer—it could also be placed right before it to set the tone for your email’s conclusion. |
Your Step-by-Step Email Footer Checklist
Want to nail your email footer? It’s easier than you think. Follow these simple steps to learn how to make an email footer that’s both cool and effective, ensuring your emails always leave a great impression.
Step 1: Gather Your Content 📋
First things first, gather up all the info and bits you want in your footer. This could be any of the above-mentioned elements you want to include—contact details, any legal information, or links to your social media. Having everything in one spot makes putting your footer together a whole lot easier.
Step 2: Choose an Email Building Tool 🛠️
This step is optional, but it can definitely make your life easier. Choose the best tool to help you build your email marketing campaigns based on your needs. For example, with SiteGround’s Email Marketing, you can easily whip up and tweak your email footer using our drag-and-drop builder—no coding needed. Plus, our user-friendly design offers pre-made templates and easy customization to ensure your footer aligns perfectly with your brand’s vibe.
If you’re not using a tool, no worries! You can still put together a footer using basic HTML and CSS if you’re up for it. Or, keep it simple with a basic word processor. You can add some visual flair with design tools, and most email clients offer basic formatting options you can use too.
Step 3: Choose a Simple Design 🎨
We’ve already talked about the power of simplicity, and this applies to design too. Keep your footer clean and simple so it doesn’t overwhelm your readers. Go for a minimalistic look that’s free of clutter, making sure the important stuff stands out. A straightforward design keeps your footer easy to use and nice to look at.
Step 4: Test Across Devices 📱💻
Once you’ve nailed down the design, make sure your footer looks good on all devices. Remember what we said about mobile? Try it out on smartphones, tablets, and desktops to make sure it’s responsive and easy to navigate, no matter how your audience is viewing your email. Also, verify that all links, like social media icons, are working correctly, no matter how your audience is viewing your email.
Step 5: Implement Branding Elements 🏷️
After optimizing your email for mobile devices, it’s time to add in some brand-specific touches to really highlight your identity. This is where your main company elements—such as your company name and social media links—should take center stage. They will further showcase your brand and strengthen your connection with your audience.
Focus on making sure that your brand colors and fonts are consistent to pull everything together seamlessly. If you’re going for a colorful design, make sure the colors vibe well together and match your brand’s style.
SiteGround makes this all super easy for you. From mobile optimization to testing your emails, we’ve got you covered. With SiteGround, adding your footer and nailing these best practices is a breeze, keeping your brand front and center in every email.
Email Footer Takeaways
Creating a great email footer is all about mixing function with a bit of flair to back up your brand’s message. These tips will help make sure your footer is pulling its weight, giving out the key info while keeping your brand looking sharp and professional.
And it doesn’t have to be complicated. Whether you’re new to this or just want to tweak your style, SiteGround Email Marketing has got the tools you need to easily craft the best footer that fits your brand perfectly.
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