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Hristina Tankovska

SEO Content Writer

Hristina is an enthusiastic content writer who enjoys covering various topics, from SEO and marketing to all kinds of innovations. Her favorite words are "cozy" and "adventure," and she usually escapes to the mountains for a hiking or skiing trip whenever she gets the chance.

How to read your email click to open rate (and act on it)

You hit send. Opens roll in. Clicks? Not so much. Before you scrap your whole email…

  • Mar 27, 2026
  • 6 min read

Email list cleaning explained: When, why, and how

If your emails aren't performing the way you'd expect, your list might be the reason. Invalid…

  • Mar 19, 2026
  • 6 min read

SEO strategy framework: Building search visibility on a 6-month timeline

Search engine optimization (SEO) has been around long enough that most of us have picked up…

  • Mar 13, 2026
  • 14 min read

Why people unsubscribe (and when it's a good thing)

You check your email campaign stats and scroll to the unsubscribe count. Three more people left…

  • Mar 12, 2026
  • 8 min read

Email goals that actually connect to revenue

You're sending marketing emails, watching your open rates, maybe even A/B testing subject lines. Good. That…

  • Feb 25, 2026
  • 8 min read

No website? Here's how to build your email list

You want to build an email list but don't have a website yet. Can you even…

  • Feb 20, 2026
  • 10 min read

Email CTR vs CTOR: Yes, they're different

You send an email, check your stats, and see "CTR: 2.3%." Then you Google "good email…

  • Feb 10, 2026
  • 7 min read

Email marketing ROI: Beyond the 42:1 rule

You've seen the stat. "$42 for every $1 spent on email marketing." It's everywhere: on LinkedIn,…

  • Jan 30, 2026
  • 9 min read

Seasonal marketing: The framework you're missing

Does your marketing feel a bit random right now? You post when you remember, send a…

  • Jan 26, 2026
  • 11 min read

20 email closings that reinforce your brand + cheat sheet

Most small business owners treat email closings like an afterthought. You type "Best" or "Thanks," hit…

  • Jan 16, 2026
  • 7 min read

Email salutations: get it right in 10 seconds

You've been staring at that blank email for five minutes now. Should you write "Hi" or…

  • Jan 12, 2026
  • 8 min read

Email accessibility: reach everyone on your list

Your email list is bigger than you think; you're just not reaching all of it. About…

  • Jan 07, 2026
  • 7 min read

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