Hristina is an enthusiastic content writer who enjoys covering various topics, from SEO and marketing to all kinds of innovations. Her favorite words are "cozy" and "adventure," and she usually escapes to the mountains for a hiking or skiing trip whenever she gets the chance.
How to read your email click to open rate (and act on it)
You hit send. Opens roll in. Clicks? Not so much. Before you scrap your whole email…
Email list cleaning explained: When, why, and how
If your emails aren't performing the way you'd expect, your list might be the reason. Invalid…
SEO strategy framework: Building search visibility on a 6-month timeline
Search engine optimization (SEO) has been around long enough that most of us have picked up…
Why people unsubscribe (and when it's a good thing)
You check your email campaign stats and scroll to the unsubscribe count. Three more people left…
Email goals that actually connect to revenue
You're sending marketing emails, watching your open rates, maybe even A/B testing subject lines. Good. That…
No website? Here's how to build your email list
You want to build an email list but don't have a website yet. Can you even…
Email CTR vs CTOR: Yes, they're different
You send an email, check your stats, and see "CTR: 2.3%." Then you Google "good email…
Email marketing ROI: Beyond the 42:1 rule
You've seen the stat. "$42 for every $1 spent on email marketing." It's everywhere: on LinkedIn,…
Seasonal marketing: The framework you're missing
Does your marketing feel a bit random right now? You post when you remember, send a…
20 email closings that reinforce your brand + cheat sheet
Most small business owners treat email closings like an afterthought. You type "Best" or "Thanks," hit…
Email salutations: get it right in 10 seconds
You've been staring at that blank email for five minutes now. Should you write "Hi" or…
Email accessibility: reach everyone on your list
Your email list is bigger than you think; you're just not reaching all of it. About…











