author avatar

Rumina Mateva

Product Marketing Manager

Interested in finding the middle ground between content writing, marketing assets and the ever-evolving technology.

Make them laugh: Adding humor in email marketing

When you plan an email, it’s easy to focus on the offer, the segment, and the…

  • Apr 01, 2026
  • 8 min read

10 ways to get more leads from your email signup forms

On paper, growing an email list sounds simple. In practice, you add a signup form, check…

  • Mar 17, 2026
  • 13 min read

Your email unsubscribe rate, explained like a human metric

Every time you send an email, a small number of people will opt out. That number…

  • Mar 06, 2026
  • 6 min read

Valentine's day email marketing: 6 campaign ideas that drive sales

Whether you sell products, services, or simply share your expertise online, Valentine’s Day is your opportunity…

  • Feb 05, 2026
  • 6 min read

Holiday Email Marketing Guide (practical tips, ideas and examples)

Picture cozy sweaters, flavored lattes, and the excitement of gift-giving. The holidays are here! For business…

  • Sep 14, 2024
  • 10 min read

How to write email prompts to boost your email success (+ ChatGPT Email Prompts Inside)

Are you spending countless hours drafting and revising marketing emails? Or maybe you don’t even want…

  • Feb 22, 2024
  • 9 min read

January Email Campaign Ideas For Your Marketing

Welcome to January, a month synonymous with new beginnings - but let’s face it, it’s also…

  • Jan 16, 2024
  • 5 min read

How to Build an Email List (All You Need to Know to Start From Scratch)

Email marketing is a powerful tool that helps business owners connect with their audience and boost…

  • Nov 22, 2023
  • 11 min read

Plan Your Website Holiday Calendar

Tick, tock, the countdown has begun. Yes, the holidays are right around the corner and it's…

  • Sep 11, 2023
  • 4 min read

WordPress Security Experts: Most Common Backdoors for Hackers and How to Avoid Them

Having a reliable and secure WordPress website  is critical for both your business and your users.…

  • Jul 06, 2021
  • 4 min read